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Empresas de Crédito is a community-based fundraising platform for medium and small businesses. Their brand was created out of the FINCA and EDESA brands. They tasked us with creating their own unique brand identity as they had been using the same logo as their other two businesses.
For the logo, we maintained the concept of the mountain as it speaks to the idea of dreams, goals, and aspirations. This theme is present across their three new brand identities. We added the sun rays which gave the brand a warmer, hopeful outlook.
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