Redefining Facebook’s brand identity

How do you redefine a brand that touches billions of people every day? Facebook is launching the first phase of a refreshed identity system that focuses on fostering effortless, self-initiated exploration and connection across every touchpoint. This initial release of design updates includes a redesigned logo and wordmark, as well as an updated color palette, Reactions, typography and iconography — with more to come.

Read the full story: https://design.facebook.com/stories/redefining-facebooks-brand-identity