Understanding the Job to Be Done Theory for Human-Centered Product Development

In the ever-evolving landscape of product development, it's essential to grasp the core principles of the Job to Be Done (JTBD) theory. This theory, often heralded as a game-changer in the field, revolutionizes the way we approach creating products and services. Here, we'll delve into the essence of the JTBD theory, shedding light on its fundamental concepts and the profound impact it can have on crafting human-centered products.

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