Starbucks Coffee Academy One Cup 2 Illustrations

Starbucks Coffee Academy

One Cup at a Time: Building Sensory Skills

Since 2019, I have been working with the Starbucks Learning & Development Global Coffee to bring their educational series, Coffee Academy to life. We have worked on 7 volumes together, with One Cup At A Time: Building Sensory Skills being the latest publication. Coffee Academy is presented with the goal of aiding Partners and coffee enthusiasts in developing a deeper appreciation for the coffee story, from bean to cup.

My role for this second One Cup At A Time volume was to aid the team of coffee experts, writers, and designers by creating illustrations to tell the sensory skill story. The brief called for illustrations that walked the line between true to life and aspirational.

Illustration: Chelsea Wirtz

Design: J Adam Brinson

AD: Dayra Haugo

Copywriting: Ann-Marie Kurtz and Ellen Terry

Copyediting: Thomas Prowell

Photography: Sam Veatch

Project Managing: Bridgette MacDonald and Laura Gomiero

© 2023 Starbucks Coffee

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ch〰rtz
Illustration + design from a misty island north of Seattle.

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