Design System, Website, & Assets: Stoneleaf

We thoroughly embrace every opportunity to create a design system, but we were especially thrilled when we were asked by our friends at Stoneleaf Landscape Design & Build.

To give their customers the best first impression of Stoneleaf, they needed an entire brand system, website, and marketing assets that stood out from their local competitors while representing their high-end offering.

We also needed to consider how potential clients would find Stoneleaf online. This is where copywriting and SEO came heavily into play. Our hybrid copywriter / SEO strategist was able to pinpoint precisely how Stoneleaf could appear highest in searches. They researched competitors and strategized which keywords and search terms were most relevant, and from there formulated the website copy to not only feel branded, but to speak to search bots in the most effective way.

It generally takes a new website 2-6 months to gain momentum, and we’re happy to say that stoneleaflandscapes.com is already ranking in the top 10 search results for “downers grove landscape design” and “landscape architect downers grove,” bringing organic traffic directly to their new website!

In addition to the visual identity and website, we designed their truck and trailer graphics, lawn signs, crew shirts and hats, as well as their marketing and sales materials including letterhead, business cards, and a proposal folder.

Here’s what Stoneleaf said about the process:

“Working with the team at PONO has been a smooth and enjoyable process from start to finish. From initial logo ideas to final asset delivery, PONO has been extremely creative, helpful, and involved every step of the way. PONO has created branding for us that we are proud of and would recommend their services to anyone.”

—Jeff Johnson,

Owner/Director of Design & Sales, Stoneleaf Landscape Design & Build

We wish our friends at Stoneleaf the best of luck in their first year of business, and look forward to our partnership!

#VisualBranding #VisualIdentity #SEO #Copywriting #WebsiteDesignBuild #LandscapeArchitecture #LandscapeDesign