Speakeasy Brand Pattern

During an earlier round, we explored wireframes as a concept and pushed that idea further for Speakeasy’s visual language. After all, Speakeasy at its core is about creating, managing, and consuming APIs — 
a highly technical and complicated endeavor — allowing developers to do so
 with better, more streamlined communication.
 We took a step back and started with a clean 6x6 grid, then began designing secret letterforms according to our grid.

Nothing calls to mind the concept of a speakeasy quite like a hidden, coded language. 🤫

The wireframe characters can be scaled and cropped, or grouped together to include a hidden message in a composition. They can be used at high contrast as an intriguing, innovative, and prolific visual. Or they can be used more covertly with low contrast to create more of a textural background effect. Doing so also creates a nice grid structure within which to house content.

View the full case study: https://odibrand.agency/work/speakeasy

---

Looking for a brand agency? We would love to hear from you.

Email us: hello@odibrand.agency

Our Website / Instagram / LinkedIn / Twitter