Food delivery app, discovery page
Design Exploration for a food delivery app, focusing on the discovery page.
Some challenges I found when I'm using the existing food delivery app (I'm based in Dubai right now):
It's not easy (and it's not quick) to reorder. 80% of the time I reorder, instead of ordering something new.
If I decided to explore new things, there are too many sections. Troublesome. Not to mention uninteresting photos of food.
It's not easy to reuse filters combination that I use often.
Too much visual noise. It should have been focusing on the food itself.
The exploration version:
The first section is about reorder, followed by relevant recommendation. The high quality and engaging photos were chosen intentionally to make you hungry. I also included parallax effect to make it delightful.
Several sections are grouped together into one section. Simple.
Filters are placed at the bottom, because only 20% of the time I'm exploring other food/different type of cuisines. There's also a History Icon, to pick previous used filters combination.
The app was made dark, so the photos stand out (including a high quality food photo to make it more delightful).
Wdyt?
