ASEM Culture 2014 - Clock

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www.simonfrancois.com
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The 6th ASEM Asian and European Culture Ministers' meeting took place in Rotterdam (the Netherlands) in October, 2014, under the overall topic of "Creative Industries".
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Studio HeyHeyDeHaas created an identity based on a playful modular system made of simple forms which, depending on how they get assembled, remind of weaving threads, trunks, candies, etc. The motion uses that flexibility to reach evocative compositions.
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Made with studio HeyHeyDeHaas. In charge of motion.