Amazon redesign
Goal
Improve Prime users' experience with more sales opportunities and subscriptions.
Problem
Only 25% of new e-commerce users browse the homepage consistently.
Public
I explored a user profile with a habit of shopping for consumer items for the home and who uses Prime Video, facilitating the crossing of information in order to maximize the presentation of new products.
Strategy
Present products that are more relevant and consistent with their profile, reducing cognitive effort;
Contextualize products from different categories, increasing the possibility of purchase;
Explore the design of Amazon devices, maximizing the Prime ecosystem;
Use Alexa as a search assistant for users who are in doubt about what to buy, reducing research time and facilitating the identification of better opportunities;
Result
Add to cart
Add to cart feature
Explore a shortcut to add products directly to the cart, streamlining the purchase of recurring products.
Amazon redesign
Goal
Improve Prime users' experience with more sales opportunities and subscriptions.
Problem
Only 25% of new e-commerce users browse the homepage consistently.
Public
I explored a user profile with a habit of shopping for consumer items for the home and who uses Prime Video, facilitating the crossing of information in order to maximize the presentation of new products.
Strategy
Present products that are more relevant and consistent with their profile, reducing cognitive effort;
Contextualize products from different categories, increasing the possibility of purchase;
Explore the design of Amazon devices, maximizing the Prime ecosystem;
Use Alexa as a search assistant for users who are in doubt about what to buy, reducing research time and facilitating the identification of better opportunities;
Search Assistant with Alexa
Alexa used as a search assistant and research source, helping to identify that user's purchase profile.
