This process closely adhered to Jake Knapp's Sprint methodology book.

Key Takeaways:

1. Embrace big challenges within time constraints for optimal outcomes.

2. Ensure alignment of efforts with the broader strategic goals.

3. Maintain boldness and optimism in pursuing long-term objectives, regardless of perceived distance.

Considerations for our Subscription Sprint:

• Identifying the primary customer priorities in purchasing decisions.

• Uncovering opportunities for delivering moments of surprise and delight that evoke emotional responses among subscribers.

• Determining the core pillar our subscription concept aligns with.

The provided illustration encapsulates the culmination of insights gleaned from:

• Interviews with Subject Matter Experts to gauge their perspectives on the future of business mobile.

• Crafting a clear problem statement to address.

• Lightning Talks sessions.

• Utilizing the Crazy 8s technique for rapid ideation sketching.

Sprint Goal

We've experimented with three pivotal concepts and generated tangible outcomes to guide the development of our future business mobile products and offerings.

We landed on the following 3 themes to test:

• Trust

• Service

• Community

Wireframing | Ideation

Customer Interviews:

We conducted a series of interviews with customers to assess various ideas, including the prototypes mentioned above.

Additionally, we:

• Developed personas representing our business mobile customers.

• Explored how our business clients perceive telecommunications and its impact on their operational environment.