Tide interaction design

Tide is a UK-based digital bank that specialises in serving small businesses. It was founded in 2015 and quickly became one of the leading providers of business banking services in the UK.🏦📈

While working with Wreel Agency I led the UI design and Interaction design building on the UX research that had already been done by the team.The site was designed to encourage users to scroll and explore, delighting them with micro-interactions along the way.

On-scroll animations brought the site to life, pushing the design further to create a joyful experience.

What do you think? Leave some love ❤️