The Cauldron Logotype

The Cauldron is a hot melting-pot collection of sports stories. Originally hosted on Medium, it publishes professional journalism to the first-hand accounts of athletes.

The blackletter heavily references its name and embraces the hard angles of multiple perspectives. The valiant orange represents a flag of courage for independent voices.

This logo was designed for Medium's the-cauldron.com in 2015.
Designed by Matthew Lew, under the art direction of Indhira Rojas.
Typeface: Gander Alte by Daniel Sabino of Blackletra, 2014.
https://vllg.com/blackletra/gandur-alte