Wedding Guest Collection SS24 - Girls' wear

Utilising a mood-board as part of my design process for my SS girls' wear wedding guest collection is essential. It helps me bridge the gap between market research data and the artistic vision I aim to convey in each garment. This visual collage captures the elusive "mood" and "vibe" that define the collection, ensuring every piece resonates with the desired atmosphere and emotions, aligning with market trends while evoking the perfect mood for spring and summer celebrations.

Working within a trend-driven company has greatly influenced my design approach. It has emphasized the need to stay attuned to market trends and customer preferences, ensuring that my designs align with their ever-evolving needs. This experience has taught me the importance of balancing innovation with practicality, resulting in designs that are both trend-focused and wearable. In sum, my time in this environment has underscored the significance of being adaptable and customer-centric in my creative process, allowing me to meet the evolving demands of our fashion-conscious clientele.

I excel in drawing highly detailed and realistic fashion illustrations, using this talent to convey captivating narratives. My passion lies in translating creative visions into visual stories. Creating girls clothing, a departure from my usual specialisation, presented a delightful challenge. It compelled me to expand my design horizons and think differently. I shifted from focusing solely on aesthetics to considering functionality and the unique stories that each garment could tell. This shift invigorated my design process and encouraged innovative thinking.

Technical Pack Example 1:

Technical Pack Example 2:

Following design discussions, the crucial step of narrowing down selections for sampling begins. Leveraging my expertise in Technical Drawing with Adobe Illustrator and InDesign, I create detailed Technical Packs tailored to specific designs and suppliers. These packs provide precise instructions, materials, and measurements, streamlining the sampling process. The design discussions, selection process, and my Technical Packs guarantee an accurate and efficient transition from concept to production, optimising resources and saving time.