MOON: THE NEW NFT MARKETPLACE

the brief

MOON is a new startup whose goal is to revolutionize the NFT marketplace business with a design-first approach and a deeply curated experience for the users. They are in the process of building a new mobile app and requested a UI design that establishes a strong visual language and aesthetic. The app design must be able to stand out in the digital art scene, while maintaining the art as the focus. Based off of the wire frames and user flows provided by MOON, I created the new UI design, scaled the design across multiple screens, built their UI library, and provided a functional prototype. To learn about the design process of this project, continue reading below!

the audience

Moon’s audience are those who are already involved in the world of NFT and digital art. They are tech-savvy people who know their way around online and are familiar with the world of crypto and NFT. This audience tends to also have a strong sense for visual aesthetic and art, value curated and beautiful experiences, and currently create, buy, sell, or browse NFTs.

the deliverables

• New visual language

• Fully designed flow in high fidelity

• UI library

• Functional Figma prototype

THE DESIGN PROCESS

MOON'S NEW UI DESIGN

MOON'S PROTOTYPE

To view the prototype for this project, please follow this link.

MOON'S UI LIBRARY

To view the UI Library for this project, please follow this link.