One Way Logo Animation

One Way Ventures is backing exceptional immigrant founders. They believe that immigration and entrepreneurship are both one-way journeys. Inspired by this vision, O0 amplified the premise in branding and a website.

Inspired by the Arctic tern, well known for its long-distance migration, we developed One Way's digital-first brand system. We integrated a minimal layout, subtle gradients, and thin outlines to ensure that the company's tone of voice translates into visuals as innovative, resilient, and calm. Arctic tern also became a part of the logo.

Want to create something beautiful together? Email us: hello@ozero.design