FaZe Clan Branding

Rebranding the world’s most subscribed gamers on YouTube.

FaZe Clan is an elite team of gaming professionals and content creators with over 5 million subscribers on YouTube. I was approached to redesign their logo and create a range of apparel designs for their evolving brand name. As a result of the project, I created over 50 brand marks and niche apparel items including baseball jerseys, polos tees, crew necks, hoodies and custom hats/beanies.

The Design Challenge

Over the past ten years, FazeClan has evolved from a small group of professional gamers into a vast network of lifestyle bloggers and internet celebrities. The brand’s evolution has left the team with an outdated logo that is misrepresentative of their new purpose/talents. The challenge with this project was to overhaul their existing identity and create a new brand image that would align with their updated position as a premium lifestyle brand.