Therapeuthic wandering escape game - Art direction

Deciphering the light in the fog.

Therapeuthic wandering refers to a situation where a patient undergoes a series of medical consultations, treatments, or diagnoses without finding answers to their health problems.

In January 2023, the French company Wefight decided to organize an escape game to allow participants to put themselves in the shoes of patients experiencing therapeutic wandering, raise awareness about it, and allow this issue to be more widely recognized.

The goal of the design team was to deliver and guarantee the maintenance of the art direction through various marketing assets.

The logo as a key to escape.

The logo represents Vik, Wefight's chatbot as the key, a solution to decrease therapeuthic wandering.

Colors for a foggy vibe.

Dark fog: A mix of black with dark purple to enhance the mystery vibe.
Empty white: A mix of white and very light blue to give a clean rendering, the blue being associated with purity.
Vik: Main color of the brand "Vik", also an echo to growth and health brands.

The backgrounds Primary are neutral to make an accent color stand out. The atmosphere is mysterious, ready for investigation. The arrival of Vik in the form of a color highlights this investigation. The aqua green, with increased saturation, combines blue (intelligence) and green (health).

Modern and bold typography.

Title: Impactful, they provide a tech aspect due to their sharp edges.
Body: The shapes are equally modern but rounded and soften the tough aspect of the titles.