Starting From Scratch

CEO Lara May, founded Women’s Wellness and wanted help finding the perfect logo and identity to get the company off the ground. The challenge here was to create a brand new logo and brand identity that felt both warm and professional.

The goal for Women’s Wellness was to create something that felt familiar. Something that felt trustworthy, warm, but yet still having the respect and trustworthiness that a doctors office would have. Since it is a women’s facility, the goal for the logo was to make it feel feminine but not girlie.