X8 Visual Identity & Shopify Store

New case study! The full design presentation is available on Behance

Our goal was to revamp the X8 brand and update the website to align with brand values while balancing creative elements and conversion optimization.

We aimed to create a brand «stigma» that is self-sufficient, independent, and strong on its own. The brand logo reveals its philosophy. X means collaborating, mingling. 8 means circulation, infinite. Literally. The letter X is artistic and has its own distinct character (a metaphor for a collaborator-artist). The 8 symbol is infinity, circulation and constant movement.

Let’s talk about growing your brand hello@adencys.com

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