The role of Search Engine Optimisation (SEO) in Driving Traffic
Role of SEO in 2023
Are you worried about your brand’s digital appearance fading day by day? This must be because you need to follow different tools and techniques properly. Is it right? No need to worry. We guessed your problem, and we will decode the secret for the successful appearance of your business on all digital media platforms, and that secret is the role of SEO.
One should follow SEO for leads and traffic. SEO is a concise and most used term in digital marketing. But in-depth role of SEO is a deep ocean into which you must dive, whether for organic or paid traffic.
Organic Traffic: The traffic on your website, Ads, and post using different techniques without paying.
Paid Traffic: The traffic driven to your website, Ads, or post that costs you money is paid traffic.
SEO is necessary in both cases.
Let’s discuss all tools and techniques needed to learn SEO for leads and traffic.
Types Of SEO for Leads and Traffic
There are two types of SEO
On page SEO
Off-page SEO
On-Page SEO
On-page SEO includes all the tools in your control to manage SEO, e.g. Metatags, Meta descriptions, Headers, internal links, HTML etc.
Off-Page SEO
Off-page SEO includes all the techniques you use to improve your site and Ad ranking, for example, content, blogs, images, videos, podcasts, outbound links etc.
Essential Components of SEO For Leads and Traffic
Some crucial components of SEO that Crawlers of every social media platform consider to rank your website or Ad are general. Let’s discuss some important points in detail from both types of SEO
Keywords Researching
Keywords are crucial for ranking. You can optimize global traffic if you use obvious keywords. While doing On-page SEO ( Meta tags, Title, Meta descriptions, image alt text) or Off-page SEO (Content, blogs, Videos), you need to use the right keywords.
Different tools, e.g. Ubersuggest, Moz, and Ahrefs, are used to find the keywords related to your topic. All these tools have the option to search keywords for organic and paid traffic as well.
If you are searching for organic traffic, always go with a keyword with KD ( keyword difficulty) less than 40 and a volume above 1000.
People search in different ways, e.g. if someone wants to know about role of SEO, he will either type SEO only or What is SEO? Bots match your keywords with user’s queries to rank you at the top. So, use all types of keywords, e.g. short, long-phrase, and LSI, to captivate traffic.
Content Quality
Maintain and upgrade your content regularly for ranking. Try to learn new techniques and follow them. Write informational blogs, podcasts, and awareness video campaigns about your product so that bots consider you for maintaining good SEO.
