Ars Futura — Branding

Ars Futura is a design and development agency with a focus on the gaming industry. We have redesigned their brand identity to reflect the founders' daring vision and the company's culture. The art direction, influenced by last century's optimistic view of the future, creates an a distinctive and unexpected brand image that is creative, open, and engaging. The new motto, "Future starts today," captures the brand's belief in building a lasting legacy through genuine and correct actions now.

Enter your text here...The color system pays tribute to Ars Futura's past brand colors, while the typography blends the style of the 70s and 80s with modern functionality.The motion branding is influenced by vintage CRT screen technology, video games from the last century, and the technical limitations of motion design from that time.For the video, we've crafted a custom track — unofficial remix of Kate Bush's iconic song "Running Up That Hill," which gained renewed fame through its feature on the Stranger Things soundtrack.

The scope of this project included creating a new verbal and visual identity, motion branding, illustration style, and photographic guidelines.