Apollo needed a new logo and rebrand overhaul to create a top-shelf brand presence able to stand out from the competition

While creating the new Apollo logo and brand, many perspectives came together in one cohesive trajectory to build the primitive icon.

Logos should be simple, timeless, rememberable, drawable, unique, and interesting. A subset of icon principles was created to accompany the brand logo.

Teasers

We published teasers leading up to the announcement.

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caleb@matterux.com