Bare Dermatology — unused concept

unused brand identity concept created for Bare Dermatology — a DFW-based dermatology practice committed to offering the highest quality clinical care while providing an exceptional patient experience and an uncompromising commitment to employee culture.

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The Bare brand won't compromise when it comes to meeting these expectations, and consistently operating at this level of brand promise requires complete expertise and transparency, from a top-down perspective. The identity mark for this concept reflects this company ethos, highlighting directness and simplicity through a modern, minimalist B monogram. The lettermark is formed from its most essential components — a vertical bar and a circle. Nothing more, or less. 

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See the selected/final brand assets here

from 2022