Packaging & POS Design

STÓR is a small brand that sells premium, everyday essential products made from bamboo and organic cotton. It already had a brand identity concept developed by the London-based studio, Socio Design.

The goal was to design a cost-effective retail packaging system for the Luxe Bamboo Underwear Collection that the brand could extend to other products.

Although the brand's target customers are men, the main purchasers of the product have been primarily women buying for men. Therefore, the packaging needed to be gender-neutral and appealing to both.

Enter your text hereI opted for a simple and minimalistic grid-based box packaging with a die-cut window that immediately showcased the style and color of the product inside the box. The customer was delighted with the design as it reflected the brand's commitment to sustainability and the premium quality of the product....

This project initiated a long-lasting collaboration between us. Together, we have created an extensive range of packaging designs, catalogs, posters, postcards, and even sock designs.