Spotify Main Stage

Studio Herrström collaborated with Spotify to craft the new visual identity for Main Stage, a playlist curating the biggest Dance hits, both present and forthcoming. With over 1.7 million monthly listeners, this playlist called for an identity that encapsulates the electrifying sensation of being right there, at the forefront of a festival's main stage.

Our design concept draws inspiration from the main stage experience: the intense, synchronized play of brilliant lights alongside the pulsating music. The design system itself is inspired by the festival wristband passes and the role they play in granting you access to the music.

Design:

Studio Herrström

Spotify Team:

Shahin Haghjou

Michelle Pham

Loren Lee

Kristina Ulrich