Honest Meats
Before there was Farmer Grade, there was Honest Meats… This project kicked off with one name, and ended with a totally different one. PIVOT! (RIP Matthew Perry)
We explored several different looks for Honest Meats (what you see here being one of them). But when we finalized the identity, we had to do a super fast name change due to legal conflicts. Luckily, the brand assets were easily adaptable and, HONESTLY, the brand became so much stronger with a more fitting name.
branding
butcher
deli
design
farm
farmer
graphic design
illustration
logo
meat
retro
type
typography
vector
View all tags
Posted on
Nov 30, 2023
More by Jim Kennelly View profile
Like