C-Mac's Southern Kitchen

Looking to open its first location, C-Mac’s Southern Kitchen was in need of an entire brand system to bring their hybrid Southern fast-casual/dine-in concept to life. We needed to create a brand that reflected their values of high-quality fresh Southern food, family, and good times. From brand and logo development with a custom script logotype/catfish icon to copywriting, and environmental store design we worked side by side to carry through C-Mac’s vision holistically. We crafted messaging that highlighted the importance of family and quality ingredients in the brand’s DNA. For the environmental store design, we partnered with Federal Heath as well as the client to create a space that was not only welcoming but had a taste of Southern hospitality, while also incorporating elements that celebrated Southern cuisine.