Startup logo redesign

This startup initially used a $25 logo, sufficient for its first year. However, as the software and marketing evolved, the logo's color scheme and odd aspect ratio became outdated. I realized that a complete rebranding was still a few years away due to limited in-house design resources, so I took a practical approach. I spent some extra time tweaking various designs myself. The key takeaway from this experience is that it's often better to go for a good solution now rather than wait for a perfect one later. Contrary to popular belief, pleasing and perfect solutions aren't always mutually exclusive.

Posted on Jan 10, 2024

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