The Forgotten Frames - NSPCC - Styleframes
A couple of years ago we had the pleasure to work on this amazing project for NSPCC with our friends at Fred and Eric.
vimeo.com/fabdesign/nspcc-scales
We're incredibly proud of the final video, but like all projects it wasn't a straight line from initial idea to finished product, and we were reminded of this as we were putting together references for a new project and came across these styleframes for it.
Although the design language has remained very similar to our initial idea in the final piece, lots of details have been tweaked and refined to make sure that the visuals reflected what we needed to communicate in the best way possible.
This doesn't mean that these styleframes were "worse" than what ended up in the video (in fact, we absolutely love these!), just that sometimes the initial idea needs refining to get to what works best to communicate a message.
We love working on these details and as small as they may seem, when added up they do really make a lot of difference.
You can watch the full video and other work we've done for NSPCC over the years here:
