Bachan's Brand Refresh

I’m super stoked to share our recent brand refresh for Bachan's, the #1 household name in Japanese Barbecue Sauces.

Beginning with a modernized logo for functionality, the design journey extended to a energetic illustration library, typography, pattern, photography and branded motion styles, all echoing Bachan’s mission of “Bringing Family Together.” More than a condiment, Bachan’s new brand system is a celebration of flavor, and the heart and soul that goes into every bottle, propelling the Bachan’s movement forward.

Bachan’s: Tim O'Malley, Janet Lee, Justin Gill

Motion: Garner Dumas

Animation: Rohan McDonald

Writing: Erin Bosik