McKenzie Event Lighting Logo
McKenzie Event Lighting is a locally owned and operated full-service event lighting company for weddings, private parties, and business functions in Charleston and beyond.
We created an identity that connects to their target audience - event planners in the wedding industry. Using a completely custom and elegant serif font for the wordmark conveys their work's bespoke and elevated nature. Along with a minimal and muted color palette featuring natural colors, the identity is high-end yet approachable and grounded.ere...
The looped “M” brand mark resembles string lights and draping, connecting back to their primary services.
branding
custom logotype
event planner logo
logo design concept
serif logo
sophisticated logo
typography
visual identity
wedding planner logo
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Posted on
Feb 1, 2024
More by Eliza Barrett View profile
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