E-commerce Website Design for "Spraga" Drinks

Spraga is a Ukrainian producer of fermented probiotic beverages that has made a significant breakthrough in the market.

Our task was to develop an e-commerce website, incorporating payment system integration and the option for delivery through Nova Poshta. Currently, the Gremcy team provides technical support for the website.

The website development by the Gremcy team took 4 months and consisted of the following stages:

Stakeholders briefing and competitor analysis

Development of the site map and user journey
Writing technical specifications
Creation of mood boards and UX layouts
UI layout development
Frontend development: layout implementation and animation integration
Backend development: implementation of site logic and admin panel
Website testing

drinks website design, software development

What goals have we achieved as a result?

Thanks to a well-designed interface and optimized product purchasing flow, we increased the website's purchase conversion. The high-quality, modern, and attractive UI design encouraged users to spend more time on the site, leading to a reduction in the bounce rate and an increase of the average interaction time for 48%. This significantly enhanced the efficiency and profitability of this sales channel.