Helix Investment Fund Brand Identity
Helix is a well-established UK-based fund that invests globally in public and private projects. Recently, they recognized the need to refresh their corporate website and update their brand identity.
They collaborated with us to develop a distinctive and adaptable brand that sets Helix apart, showcases them as a trustworthy and innovative partner, and creates a website that effectively communicates their values.
Together, we envisioned a style for Helix that blends modernity with a touch of tradition. The new brand identity balances conservatism and boldness, embodying stability and timelessness that resonates universally.
The DNA helix was adopted as the company’s symbol. We implemented a creative code environment, allowing for the creation of consistent brand assets within this motive. The mountain shapes pay tribute to the company's founders and their origin.
The overall visual style of the project embodies a balance between seriousness and openness to new ideas, sustainability, and boldness, aligning well with the company's vision and self-perception. Helix is committed to delivering exceptional results for its clients and partners, and its updated brand identity reflects this commitment.
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