Buzz - brand concept for CBD coffee drink

A brand concept for Buzz - a cold brew coffee with a touch of premium CBD, for that calm energy without the anxious jitters.

Focusing on soft, muted colours and a minimal, wavy type to coincide with the peaceful vibes. 'Buzz' was chosen for the literal buzz after partaking, as well as the buzz given by coffee, and a play on how 'good-for-you' sodas are the new 'buzz around town'.