Hopper + HTS

New illo for when stuff (decks, ads and so on) are positioned as both from Hopper and its sub-brand HTS. So I tried to combine the two different illustration styles in a playful way as one graphic.

Check out the sketches below! I did the bunnies (Hopper bits) in colour to help show that those parts will be in that brand's style, with the rest in the simple isometric based HTS style.

I also tried a few other ideas before landing on the above.

The first pass had the bunny emerging (or entering) from (into) a HTS illustration — like stepping through a portal. But conceptually it didn't really make sense seeing as HTS came out of Hopper, not the other way around.

I then tried one final idea of the bunnies constructing a HTS illustration — playing on the idea of Hopper powering (being behind) HTS. I really liked this one, but in hindsight it was a bit much.

Posted on Feb 20, 2024
Hopper
Relax — booking travel just got easy

More by Hopper

View profile