PSD Underwear - Mobile-Optimized UX/UI

Enhancing the mobile experience was a central objective to PSD Underwear's engagement with Avex. The client approached us with significant concerns regarding problematic mobile checkout, mini-cart, and navigation, which greatly hindered their ability to convert site visitors successfully.

To tackle these challenges head-on, our team of UX/UI designers and eCommerce strategists embraced a mobile-first approach. We recognized the need to create a seamless and intuitive mobile interface that maximizes user satisfaction and drives conversion rates. Through careful strategizing, we designs and developed a modular design system that empowered the brand to have complete control over content presentation while ensuring consistency and engagement across various devices.

Read Case Study: https://www.avexdesigns.com/work/psd-underwear/