Black Label DS Logo System

Black Label is a detailing business based in Melbourne.

The client envisioned an impactful logo that would help the business gain

brand recognition by steering clear of stereotypical automotive-themed logos.

The concept is based on a koi fish and bold, boxy typography. It celebrates

the owners’ Japanese heritage and resonates with the male target audience.

As the detailing services offered by Black Label DS are premium by nature,

we decided on a simple but effective color palette of black, white, and red.

💬 Which one of these marks do you like best? I can’t seem to decide!