Visual Identity | BechdelAI

🎨 Creating the Visual Identity of an AI-driven analysis tool aimed at raisnig awareness about sexism on-screen!

🖼️ From crrafting a Moodboard based on the products' values, to designing the Style Tile that will reflect the product look and feel, while keeping in mind Accessibility standards!

🏆 Awarded Best Final Project @ Ironhack Paris, March 2023

🎬 BechdelAI aims to measure and raise awareness around gender representation and inequality issues on-screen with automated analysis using Artificial Intelligence.

Discover how we designed the MVP of an AI-driven product, from in-depth UX research to brainstorming and prototyping ! All thanks to the wondrous Design Thinking process.

#dataviz #AI #MVP