Amma - Lifestyle Fitness Brand Logo

A year or so ago I came across a brand brief for a fictitious company called Amma. The briefs goal was for us to create a logo for a visionary women’s fitness line that transcends the ordinary. Here’s my take!

This design embodies the spirit of modern simplicity, blended seamlessly with a palette of soft pastels, reflecting the grace and resilience of the empowered woman. Each curve, color, and line in this logo is a tribute to the strength and beauty within every woman, inviting you to be part of a movement that celebrates wellness, empowerment, and the journey of self-discovery. Dive into a world where fitness meets elegance, and strength is intertwined with softness. Welcome to ‘amma’ - where every piece tells a story of empowerment.