Patlytics: Branding
The Client
Patlytics unlocks the massive productivity gains in the IP community by providing a suite of “customer-obsessed” technology to aid in discovering, analyzing, and reporting on intellectual property data.
The Challenge
Patlytics wanted to give their brand a complete overhaul. They wanted something that would communicate their company mission visually. They wanted to convey unity and cohesion, as well as accuracy in their information and data.
The Solution
We started off with their new, expertly crafted abstract logo that takes the form of a “P” for Patlytics. This “P” reflects the strong emphasis on unity and cohesion that was important for Patlytics to convey. The color palette we went with very obviously reflects that of data, as the black and green primary colors are a staple in that space. This choice in palette reinforces their ability to curate accurate and reliable data.
We are thankful to Patlytics for allowing us to work on their branding with them!
Who is Caviar?
Caviar is a design agency dedicated to helping clients bring their visions to life. We specialize in a variety of design skills including, but not limited to: UI, Web Design, Mobile Design, Illustrations, and Product Design. Our motto is “Building brands, websites and experiences” we take pride in making sure that Caviar is an agency that not only gives high-quality designs but high-quality experiences.
Check us out at https://eatcaviar.co
