About the Brand

Bloooom is launching an eco-friendly cleaning supply line. Their impressive product not only cleans almost any surface - it’s also completely free of chemicals.

Brand keywords:

- Minimalistic

- High-end

- Quality

Logo Design

The first design challenge to solve was finding a way to depict that Brand's long name in a way that was both creative and effective. There is a trend in modern typography to stretch or extend the length of letters, but this would have been quite cliche. 

While exploring letterforms, I found that trimming one corner of the letter 'O' created a leaf-like shape. Four letter O's stacked together just right created a blooming flower structure, sprouting a Logo Icon that perfectly represents the brand name: text here...

View the full project:

https://www.jfosterdesigns.com/projects/bloooom