Musakarta Brand Identity
If you think that schools don't need to do branding, you're completely wrong. Quality and appearance are definitely important, you can't separate the two. Such is the case with Musakarta, one of the private schools in Indonesia's capital city. They did a rebranding to get an alluring and dazzling appearance, and of course they also improved the quality of the school.
The selection of the 5-sided shield in the logo illustrates the number of pillars of Islam as well as being an encouragement or strengthening of all aspects in Musakarta. The existence of binding leaves hopes to build strong bonds in order to achieve common goals. Finally, there is a book icon symbolizing that Musakarta is an educational institution.
Rebranding a school means the process of changing the image, identity, or brand position of a school to improve its attractiveness, reputation, and performance.
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