Logo design - Carrie Markland Studio

I rebranded my business to Carrie Markland Studio which will house both illustration and design services. The identity takes inspiration from nature, people, calm and where I live, Worthing. I did a deep delve into who I really am and the values I believe in, things like being calm and considered, communicative, super creative and passionate and being inspired by people, everyday life and nature. Central to the brand is human connection and connecting businesses with their audience, so a human face logo made sense, as well as hand crafted type for the wordmark.