Design Room | Avalon Properties Brand Refresh Mockup

Avalon Properties is a boutique Real Estate Brokerage Firm based in Brunswick Georgia who came to us for a rebrand.

Due to circumstances however they were unfortunately unable to go through with the rebrand for the foreseeable future.

The following is some of what we had done.

The Brief

The requirements were simple.

1: There must be a yellow sun.

2: There must be green in it.

Beyond that the general idea is to keep earth tones. Further the idea was to create a mark that is more scalable and easy to use in areas such as social media avatars, website favicon and so on.

Design

The Icon design is the sun making its appearance as it rises over a rooftop (also doubles as an A for Avalon) of a property being sold by the company.

Further Mockups

Business Card

These were designed prior to the development of the brand guidelines and intended for demonstration purposes until further design choices were finalized and a proper design could be made.

URLs, tagline and email addresses are for demonstration purposes only.

Early stage mockup of Luxury Division logo.

Due to where they are located, Avalon Properties has a potential to gain easier access to the luxury market, so a luxury mark was being created.

Brand Guidelines

Before working on anything else such as signage, social templates, etc. we design the Brand Guidelines to ensure that all of our designs would work together cohesively.

NOTE: This is an unfinished project and some of the guidelines may not be complete.

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