100 Years Columbia Pictures — Quiz Mechanics
In honor of Columbia Pictures’ 100th anniversary, we teamed up with Watson Design Group, to create a century-filled digital experience and quiz.
In order to create a uniquely individual experience, we implemented a strategic backend development to keep the journey original, dynamic, and varied for every user — no matter how many times they return. This combined with the wide range of visuals and varied questions ensured a new and entertaining experience for all.
Each run through the quiz presents the visitor with 8 interactive questions that gradually change based on their responses. With titles, genres, and visuals from a hundred years of film and television, we were able to tailor the experience around each answer. For example, if the quiz finds that the user leans toward horror, more options will be horror-themed. If they lean toward 80s films, more options will tap into nostalgia.
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