Overcoming challenges to reposition 46º brand

When faced with the task of repositioning the 46º brand in a competitive market, we encountered various challenges that needed to be addressed. Our main focus was on standing out in a saturated industry and effectively conveying the brand's values of creativity, innovation, and user-centric design. We also had to find ways to increase user engagement and expand the platform's reach amidst tough competition. Striking a balance between modernity and sophistication was crucial in creating a brand identity that resonated with photographers and filmmakers.

To tackle these challenges, we devised a comprehensive branding solution that centered around modernity, minimalism, and user experience. Our strategy revolved around highlighting photographs as the main focus of the user experience. We developed a new visual identity with a unique logo incorporating the number "46º," symbolizing visual storytelling. The color palette was carefully chosen to accentuate the photographs and give the platform a sleek and sophisticated look. We also improved the user experience with clear communication and intuitive navigation.

Revamped branding strategy leads to 46º's exponential growth.