Yeti or not...
Meet Oswald, Ozzy for short.
With the abundance of yeti characters on the internet, developing a yeti that would stand out was a task in itself. On top of that, I needed to be able to create family members who could stand on their own but still feel part of the same story. After several sketches, the team and I landed on this little ball of fluff.
The idea behind this as a gift for our clients was that winter is coming, and with it, comes the yeti. We sent our clients a package in a bubble envelope that included:
1. Yeti window cling
2. Custom yeti playing cards
3. A two-sided card. One side of the card has an art print and the other side has a poem, a message and a call to action to go online and play the yeti game our team developed
On top of the gift, we’ve been pushing our yeti’s story on Facebook and Instagram for a while now. It’s been a lot of fun seeing this come together. Hope you all enjoy!
More to come!
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