Spindlemedia — unused concept

unused brand identity concept created for Spindlemedia — cloud-based tax collection software, custom-crafted for Texas

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This design direction was offered as an evolution of the current logo at the time (see end image for reference). Ultimately, a full reimagining of the brand identity was the best path forward.

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See the final / selected design direction here. More to come.

from 2020 — work created with Launch

(seen above)

original "SMI" logo, upon which this typographic evolution / exploration was based