Target Más Que Campaign
For Latinx Heritage Month and their “Más Que a Trend” campaign, Target asked me to create 3 wallpaper backgrounds and 3 animated GIFs to share with their audience. I wrote all 6 phrases to connect with other Latinx people just like me. Customers were encouraged to download the wallpapers for their phones and use the stickers in their Instagram Stories.
As part of the project, there was also a short vertical video describing my experience as a Latina artist and creative. The video was shared on YouTube and Instagram, garnering over 200K views across both platforms.
floral
flowers
handlettering
hispanic
hispanic heritage month
illustration
latina
latinx
lettering
purple
social content
social media
type
typography
video
wallpaper
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Posted on
Apr 25, 2024
More by Jessica Molina View profile
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