KOT Bright - Brand Guidelines

Austyn McFadden
Austyn McFadden
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    KOT Bright LLC, Brand Guidelines, Spring 2024
    Introduction Index Page
    Introduction Page, KOT Bright
    Brand Purpose
    Brand Vision
    Brand Mission
    'The Brand' Index Page
    Brand Bento Box Style, Snapshot
    Logo Construction Index Page
    Outline of KOT Bright Logomark
    Brand Naming Process
    Main Logo / Vertical Logo
    Secondary Logo / Horizontal Logo
    Logomark Explanation
    Logomark Page
    Clear Space for KOT Bright Logo
    Color Palette Index Page
    Color Palette Laid Out
    Typography Index Page
    Primary Font, Poppins
    Font Weight Page
    Austyn McFadden
    Austyn McFadden
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